Six-agent pipeline carrying a client site from intake to a live experiment. Multi-tenant, with authentication and billing.
I turn growth problems into operating systems.
13 years building the growth and operating systems behind venture-backed startups and enterprises. $50M+ in incremental revenue across 100+ companies.
I built and ran the 25-person delivery org behind that work, and partner with CEOs and boards on monetization, planning, and margin.
Where the numbers came from
Northpeak
- Built and led an experimentation and growth systems studio, driving $50M+ in incremental revenue for 100+ SaaS, eCommerce, marketplace, and B2B companies through full-funnel GTM redesigns, monetization strategy, and AI-enabled experimentation programs averaging 30%+ conversion lift.
- Directed a distributed contractor bench of 25 across product, design, engineering, and analytics, increasing delivery velocity 40% and cutting research-to-test cycle time 60%.
- Partnered with CEOs and executive teams on multi-year transformations, closing 6-figure contracts and aligning board-level growth strategy with revenue, margin, and operating improvements.
Briefing
- Led a multi-year GTM, monetization, and digital transformation with the CEO, executive team, and Board.
- Redesigned the subscription model and customer journey: 3x conversion rate, 6x new MRR in 18 months, 7 figures in incremental revenue.
- Built a demand engine across SEO, affiliates, and paid search, raising organic impressions ~300% in 12 months.
Joy Organics
- Partnered with the CEO on growth strategy and operating transformation, scaling the business from $3M to $9M ARR (300% YoY) in a competitive, regulated market.
- Built data infrastructure and an experimentation-driven growth model: 3x improvement in LTV:CAC and 15%+ increase in customer lifetime value.
- Designed repeatable acquisition and lifecycle systems, aligning marketing investment with unit economics.
Work From Here
- Built a two-sided marketplace connecting 1,000+ remote workers with underutilized spaces. Developed the business model, financial forecasts, and fundraising strategy. Techstars NYC Winter 2023 finalist.
J.P. Morgan
- Led a strategy and analytics team optimizing mortgage customer experience, and contributed to an operational efficiency initiative that reduced expenses by 7 figures annually.
- Partnered with the Innovation team to deploy new branch technologies and design changes nationwide.
Operating advisor across three firms
Forward Share Ventures
Advise founders on business operations, GTM strategy, and scaling at an operator-led venture studio, supporting the creation and growth of human-centered, tech-forward companies.
Rev1 Ventures
Operating advisor to seed-stage founders on GTM strategy, operating cadence, and Series A readiness. 45% average YoY revenue growth across portfolio companies through engagement strategies, KPI dashboards, and scalable operating systems.
LOUD Capital
Operating partner across 17 portfolio companies. Led GTM and business development at Bylined, driving 28% revenue growth and securing enterprise contracts including The Ohio State University. Contributed to fund-level value creation across $100M+ in early-stage and growth equity.
Built without an engineering team
WAT Framework
Agent systems fail when one model has to decide and execute at the same time. WAT splits those jobs across three layers.
Five chained steps at 90% accuracy give 59% success. That is why judgment goes to the model and execution goes to code.
Carries client experiments from research intake to live test to readout.